Known for curating music for some of the worlds leading lifestyle brands and DJing at their parties, Simon surprises audiences with his genre defying style. His background helps explain why he loves to [coining a phrase from the ‘Uptown Rockers’ press] ‘pleasure Daydreamers, Moneymakers, Crooks and Heartbreakers’…
After running his own pirate radio show in Sheffield, Simon returned to London, distributing imported jazz and hip hop to the city’s leading record stores while having DJ residencies in West London clubs like Ric-a-Tics, Breaking Point and The Hangover Grand.
While DJ-ing across South East Asia, Simon moved to Beijing in 2001 before settling in Hong Kong a year later where he was sought by Ben Sherman to organize their very popular HK launch.
From 2003-2006, Simon was a resident DJ at the infamous Yumla club presenting Twice the Speed of Sugar and eventually as one-third of ‘Uptown Rockers’ with DJ partners Sean Fitzpatrick and Drafus Chow at premiere club ‘Volar’.
Nowadays Simon devotes most of his time to running ‘Stattus‘, the Hong Kong-based music consultancy he established back in 2003, specializing in music strategies for fashion and lifestyle brands and events.
Lane Crawford, Dunhill, IBM, The Discovery Channel, Stella McCartney, Adidas, and RBS are just a few of the International brands that have worked with Simon and the Stattus team to emotionally engage with their audience through music.